Locating and Engaging Hard-to-Reach Members During COVID-19: A Panel Discussion

Live Webinar Air Date: 
Tuesday, December 14, 2021 - 12:00pm to 1:30pm
Description: 

On December 14th, Resources for Integrated Care (RIC) invites you to attend a webinar, featuring speakers from health plans serving individuals dually eligible for Medicare and Medicaid, who will share strategies related to engaging hard-to-reach members during the COVID-19 pandemic.

As a population, individuals dually eligible for Medicare and Medicaid have a higher prevalence of chronic medical conditions, co-morbidities, and serious mental illness (SMI) than Medicare-only beneficiaries, and also experience disproportionately large number of negative social drivers of health.[1],[2],[3] The COVID-19 pandemic, which has made in-person engagement much more difficult and exacerbated health and social needs, has made reaching these members both more pressing and more challenging.

In 2021, RIC launched an Integrated Care Community of Practice (ICCoP), a learning community of outreach and care coordination staff from 20 national and local health plans focused on sharing promising practices for reaching and engaging members in primary and specialist care, social services, and long-term services and supports.

This panel discussion will offer promising practices that emerged from the ICCoP and elsewhere for locating and engaging these members, especially in light of the COVID-19 pandemic. Panelists will share challenges and innovative strategies for engaging members in care coordination, addressing social needs, and providing education and outreach related to the COVID-19 vaccine. By the end of this discussion, attendees should be able to:

Identify strategies for:

  • locating hard-to-reach members, including through the deployment of community health workers (CHWs) and through partnerships with community-based organizations;
  • addressing unmet social needs and building trust through tangible supports for members;
  • developing information system approaches to contacting hard-to-reach members;
  • reaching members with limited English proficiency, those experiencing homelessness, or those with SMI; and
  • providing COVID-19 vaccine outreach and education to hard-to-reach members.

Featured Speakers:

  • Lauren Easton, VP–Integrative Program Development and Clinical Innovation, Commonwealth Care Alliance
  • Tashau Asefaw, Manager, Community Programs, Community Health Plan of Washington
  • Jen Klopstein, SNP Administrator, Health Services, Viva Health

Intended Audience:

This panel discussion is intended for providers serving hard-to-reach populations including isolated individuals, individuals experiencing homelessness, and individuals with behavioral health considerations.   This includes outreach and care coordination staff of Medicare-Medicaid plans (MMPs), dual eligible special needs plans (D-SNPs), PACE organizations, Medicaid managed care organizations, and other health plans.

Registration Information:

After clicking the registration link hosted on https://www.resourcesforintegratedcare.com and completing the registration form, you will receive an email from do_not_reply@on24event.com containing event log-on information. The email also contains an attachment that, when opened, will save the event log-on information to an Outlook calendar.

Viewing the Event:

On the day of the live event, please use the web link to join the webinar. You can access the platform using a computer, smart phone, or tablet. The audio portion of the presentation will automatically stream through your computer/device speakers. Please make sure that the volume on your speakers is turned up. Phone dial-in information will also be available during the live event if you are unable to listen to the audio through the computer/device speakers.

For individuals that will be away from a computer, smart phone, or tablet on the day of the live webinar event, please email us at RIC@lewin.com to request dial-in information.

Due to high demand on technical platforms as a result of COVID-19, it is possible that some users may experience challenges in accessing the live event. If you experience difficulty logging in or for any reason are unable to attend, note that the event recording will be available to view “On-Demand” approximately 45 minutes after the conclusion of the event. You can access the “On-Demand” recording at any time by clicking the registration link. If you have questions for presenters ahead of the live event, please submit those through the registration form. If you have any questions after viewing the live or “On-Demand” event, please email us at RIC@lewin.com.


[1] Center for Health Care Strategies. (2020). COVID-19’s Effect on Dually Eligible Populations. Retrieved from https://www.chcs.org/covid-19s-effect-on-dually-eligible-populations/.

[2] Kaiser Family Foundation. (2010). Chronic Disease and Co-Morbidity Among Dual Eligibles: Implications for Patterns of Medicaid and Medicare Service Use and Sending. Retrieved from https://www.kff.org/health-reform/report/chronic-disease-and-co-morbidity-among-dual/#:~:text=The%20health%20reform%20law%20contains,most%20severely%20disabling%20chronic%20conditions.

[3] U.S. Department of Health and Human Services, Office of the Assistant Secretary for Planning and Evaluation. (2016). Social Risk Factors and Performance Under Medicare’s Value-Based Purchasing Programs. Retrieved from https://aspe.hhs.gov/system/files/pdf/253971/ASPESESRTCfull.pdf.

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