RIC Event: Promising Practices for Promoting Flu Vaccinations for Dually Eligible Beneficiaries During COVID-19

Event Start Date: October 13, 2020 - 3:00 PM EDT
Event End Date: October 13, 2020 - 4:00 PM EDT

You can view the webinar recording below. Supporting documents such as webinar slides, transcript, and resources are available to download by scrolling to the attachments section below. 



This webinar is also available as a podcast on SoundCloud and iTunes.


Older adults and adults with chronic conditions, including many people dually eligible for Medicare and Medicaid, face increased risk of adverse outcomes related to the flu, including hospitalization and death.1,2 Dually eligible individuals are also at greater risk for severe outcomes due to COVID-19. 3 With a greater risk of infection from COVID-19 or flu this season, flu vaccinations for dually eligible individuals are particularly important. Evidence shows that flu vaccinations decrease flu severity and flu-related hospitalizations. 4 Additionally, flu vaccination uptake may reduce health care system burden during the COVID-19 public health emergency.5

Health plans can play a key role in facilitating access to and educating members on the importance of annual flu vaccinations. In this panel discussion, health plans share promising practices for promoting flu vaccinations, including establishing flu vaccine committees, developing effective communication and outreach strategies with the input of member advisory councils, and partnering with community organizations in vaccination delivery. Panelists also discuss how they are adapting these strategies during COVID-19. By the end of this webinar, attendees should be able to:

  • Identify strategies for establishing and leveraging flu vaccination committees
  • Describe ways for gathering member input on flu vaccination outreach and communication
  • Identify strategies for messaging and promoting flu vaccination in the context of COVID-19
  • Identify opportunities for partnering with community organizations in flu vaccination delivery  
  • Brad Lucas, MD; Chief Medical Officer, Buckeye Health Plan
  • Deonys de Cárdenas, RN BSN, JD; First Choice VIP Care Plus Plan Lead, Executive Director, First Choice VIP Care Plus

Intended Audience:

This webinar is intended for a wide range of stakeholders, including health plan administrators, clinical leadership, care coordinators, and case managers at health plans (including Medicare-Medicaid Plans, Dual Eligible Special Needs Plans, and managed Long-Term Services and Supports plans), as well as providers and other health care and community-based organizations who are interested in strategies related to the communication and delivery of flu vaccinations during the COVID-19 public health emergency.

[1] CDC, 2020. Flu & People 65 Years and Older. Retrieved from https://www.cdc.gov/flu/highrisk/65over.htm#:~:text=Flu%20vaccination%20is%20especially%20important,flu%20and%20from%20COVID%2D19.&text=It%20has%20been%20recognized%20for,compared%20with%20young%2C%20healthy%20adults.

[2] National Foundation for Infectious Diseases. Flu and Adults with Chronic Health Conditions. Retrieved from https://www.nfid.org/infectious-diseases/flu-and-adults-with-chronic-health-conditions/#:~:text=Influenza%20(flu)%20is%20a%20contagious,chronic%20conditions%20are%20well%2Dcontrolled.

[3] CDC, 2020. Coronavirus Disease 2019 (COVID-19) – People with Certain Medical Conditions. Retrieved from https://www.cdc.gov/coronavirus/2019-ncov/need-extra-precautions/people-with-medical-conditions.html

[4] Infectious Disease Society of America, 2019. Studies Show Flu Vaccine Reduces Rise of Hospitalization in Children and Death in Adults: National Flu Surveillance Research. Retrieved from https://www.idsociety.org/news–publications-new/articles/2019/studies-show-flu-vaccine-reduces-risk-of-hospitalization-in-children-and-death-in-adults/

[5] Jaklevic, M., 2020. Flu Vaccination Urged During COVID-19 Pandemic. Retrieved from https://jamanetwork.com/journals/jama/fullarticle/2769836


Webinar Slides


Flu Vaccination Promotion Plan Checklist

Flu Shot Myths and Facts